Cookie Policy

1. What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help websites recognize returning visitors, remember preferences, improve technical performance, and measure how pages are used. Cookies can be session-based (deleted after browser close) or persistent (stored for a defined period).

At FrameCare, cookies are used to keep the website functional, improve user experience, and support measurement of site quality and marketing effectiveness. We classify cookies by purpose so users can understand what is required for core functionality and what is optional.

2. Cookie Categories Used on This Website

Essential cookies: Required for basic website operation. They support navigation, security, and consent preference storage. Without these cookies, key parts of the website may not work properly. Essential cookies are generally active by default because they are necessary for service delivery.

Analytics cookies: Optional cookies that help us understand page performance, user flow, and content relevance. These cookies provide aggregated insights, such as page views, interaction paths, and technical usage patterns. They help us improve website structure and reduce friction in booking and contact flows.

Advertising and optimization cookies: Optional technologies used to evaluate campaign quality and relevance. They may help us understand which traffic sources drive meaningful service inquiries and where improvements are needed. We do not use these cookies to sell personal data.

3. Why We Use Cookies

Cookies allow us to provide a stable and modern customer experience. For example, consent cookies remember your privacy choices so that you are not repeatedly asked to make the same selection each time you visit. Technical cookies can support security controls and protect forms from misuse.

Optional cookies are used to improve website content, understand demand by service type, and align user journeys with relevant pages. This includes optimization for search and paid advertising platforms where legal transparency and user consent are required. We avoid deceptive tracking behavior and aim to keep data use proportionate to legitimate business needs.

4. Consent and User Control

When required by law, optional cookies are activated only after consent. Our consent interface provides at least two choices: accept all cookies or continue with essential cookies only. You can change your preferences later by clearing browser storage or revisiting policy links and consent prompts where available.

If you reject optional cookies, core site functionality remains available. Some non-essential analytics or personalization functions may be limited, but you can still view pages, submit requests, and contact our team directly.

5. Third-Party Technologies

Some optional cookies may be set by third-party tools used for analytics, performance reporting, or marketing diagnostics. These providers process information according to their own policies and contractual obligations. We choose providers with established compliance standards and seek to configure tools in a privacy-aware manner.

Third-party cookie behavior may vary by browser, region, and provider updates. Where possible, we implement settings that reduce unnecessary data collection and prioritize aggregated reporting over personally identifiable information.

6. Cookie Retention Periods

Retention depends on cookie purpose. Essential consent cookies may persist long enough to remember your choices and reduce repetitive prompts. Analytics and optimization cookies may persist for shorter or medium periods as needed for reporting cycles and performance comparisons. Session cookies expire when browsing session ends.

Retention values may change over time due to legal updates, platform updates, or operational improvements. We review cookie scope periodically and remove outdated mechanisms where possible.

7. Browser Controls

Most browsers allow users to block or delete cookies through settings. You can usually choose to block all cookies, block only third-party cookies, or clear stored data at any time. Please note that aggressive blocking can affect usability of many modern websites, including appointment forms and preference memory.

For best results, use a balanced approach: allow essential cookies and decide on optional categories based on your comfort level. This helps preserve both privacy and basic functionality.

8. Google Ads and Policy Alignment

Because our website may be promoted through search and advertising platforms, we implement cookie transparency that supports policy expectations around user awareness and consent. We aim for clear disclosures, lawful data handling, and honest page content. Cookie usage does not override your rights under privacy law.

Campaign optimization metrics are used to improve relevance and reduce wasted traffic, not to profile individuals in ways that violate legal standards. We continuously monitor policy changes and adjust implementation to maintain compliance and practical trust.

9. Changes to This Cookie Policy

We may update this Cookie Policy to reflect technical, legal, or operational changes. The latest version is always available on this page and marked with the updated date. If changes are material, we may provide additional notice through website prompts or linked legal content.

For complete legal context, please also review our Terms of Service and Privacy Policy. For questions, use our Contact page.